It’s the end of the world without it…


I found this great advertisement of Chupa Chups, the brand for sweet things, my favourites are orange and apple flavour; an yours?

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing
Art director: Adam Livesey
Copywriter: Matthew Brink
Photographer: Clive Stewart

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100 minimalism ads


I’ve been seeing logos, packages, flyers, etc go minimalism. Now is the time for ads too.

A minimalism ad is concrete and gets to the idea really quickly, and mostly of the time they look really good too. But when you have to create them, is one of the most difficult ones. Because you have to focus in one principal idea and have to find something, and image, a word that reflects that idea and you cannot use anything else.

I’m trying to create an ad for magnetiKmania so I was looking for some inspiration when I found these:

Let’s hope they help you if you ever need inspiration.

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Subway Stories


Subway Stories are just a bunch of images of New York, with no apparent sense among them. With movement, static and full of life these images are trying to explain a day in a city.

Getting

Meeting

Moving

Snapping

finishing

Colourful Surrealism


Mirando algunos fotógrafos por internet he encontrado a Greg Kadel, un fotógrafo de moda que trabaja sobre todo para la revista Número y para diferentes publicaciones de Vogue.

Su trabajo me ha llamado la atención al fijarme en las modelos, sus poses y gestos son en cada foto perfectos y estudiados hasta el mínimo detalle sin que parezcan forzados. Las poses, gestos y expresiones de una modelo tienen mucho peso en una imagen y muchas veces se nos olvida lo difícil que es conseguir la perfecta expresión o decirle a la modelo como debe moverse y actuar para que la sesión resulte satisfactoria.

Greg Kadel es un ejemplo de cómo la práctica y el ingenio pueden hacer que los modelos den lo mejor de sí mismos.

Os recomiendo que echéis un vistazo a su página y también a sus videos, son una fuente de inspiración asegurada.

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Looking some pictures on the internet I found Greg Kadel, a fashion photographer who works mainly for the magazine “Número” and different publications of Vogue.

His work has caught my attention for the models, their poses and gestures are perfect and studied in each photo to the smallest detail without looking unnatural. The poses, gestures and expressions of a model can have a heavy weigh on images and sometimes we forget how hard it is to get the perfect expression or tell models how they should move and act for the session is satisfactory.

Greg Kadel is an example of how practice and ingenuity can make models give the best of them.

I recommend taking a look at his page and also his videos; they are a source of secure inspiration.

copyright © 2010 greg kadel studios. all rights reserved

copyright © 2010 greg kadel studios. all rights reserved.

copyright © 2010 greg kadel studios. all rights reserved.

copyright © 2010 greg kadel studios. all rights reserved.

copyright © 2010 greg kadel studios. all rights reserved.

copyright © 2010 greg kadel studios. all rights reserved.

copyright © 2010 greg kadel studios. all rights reserved.

copyright © 2010 greg kadel studios. all rights reserved.

BERTA DEVANT